Will Donnelly
About Me & Career Pathway
I’m one of the UK’s leading experts on later life. Alongside my brother Chris, I founded Lottie in 2021 after struggling to find care for a loved one. My goal is to create a technology platform that helps millions of older adults lead happier and healthier lives while revolutionising the eldercare sector.
At Lottie, I’ve helped hundreds of care seekers find their dream care option.
Seniorcare by Lottie was developed on the Lottie platform and is now the UK’s leading eldercare employee benefit. It provides support to employees who are juggling unpaid care and full-time work.
Lottie also acquired Found in 2022, which helps care providers such as care homes deliver a fantastic service to their residents, by making it easier to manage enquiries, occupancy, billing and more.
Before co-founding Lottie, I spent over five years advising the UK’s leading care and retirement operators. During this time, I advised on corporate and real estate transactions within the health and social care sectors.
I was also part of the property team that helped the NHS throughout the COVID-19 pandemic.
Topics of Expertise
Having co-founded Lottie, I’ve been recognised as an influential figure within care. I’ve been featured in publications such as The Times and The Telegraph, where I discuss topics such as picking the perfect care home and how Lottie is revolutionising the care and retirement sector.
I was also featured in Forbes’ 30 Under 30 Europe 2024 for Science and Healthcare.
Meet the Famous Residents Starring In Lottie’s ‘A Carers Christmas’ Campaign
Learn more about the care home residents who starred in our ‘A Carers Christmas’ campaign video, shot on location at Chorleywood Manor Care Home.
Lottie Launches ‘A Carers Christmas’ Campaign To Celebrate 7.3 Million Unsung Carers In the UK
This Christmas, 7.3 million people in the UK will balance caregiving with festivities. "A Carers Christmas” celebrates their invaluable contributions.
The 2024 Autumn Budget Leaves Millions Of Unpaid Carers Out Of Pocket
Our research shows that unpaid carers across the UK face an average annual shortfall of £2,551, despite Carer's Allowance earnings threshold increasing to £181.
Care Statistics | Lottie’s Care Seeker Survey Explains The State of Elderly Care In 2024
Here are the findings of our care seeker survey, including how finding care in 2024 works and what care seekers consider most important when searching for care.
Everything You Need To Know About The Joy Club | A Vibrant Community For Retirees
We’re delighted to announce that we’ve teamed up with The Joy Club - an award-winning online community for people on their retirement journeys.
Labour Manifesto 2024 + Its Impact For Carers, Care Workers & Social Care
The lack of support for the care sector is leading to a caregiving crisis. That's why we've explained Labour’s plans for carers and the care sector as a whole.
Carechella Festival Spreads Positivity Across Hampshire
Portsdown View Care Home in Havant recently hosted a ‘Coachella’ inspired festival! Here, the local community enjoyed fun and age-friendly activities.
Carechella Festival Is Coming To Havant This August
If you live in Havant, get ready to groove, sing and celebrate as Portsdown View Care Home presents Carechella - a family-friendly and age-inclusive festival.
Christmas Anxiety For Carers: Tips On Coping With Stress, Depression and Anxiety
The responsibilities that come with caring for a loved one means many carers worry over the festive period. Here are seven ways to manage Christmas anxiety.
Lottie Donates to the Care Workers Charity
With social care experiencing a workforce crisis, we’re proud to be a founding member of the £500 Challenge – a campaign launched by The Care Workers’ Charity.
Emotional Support For Carers Who Are Juggling Work and Caregiving
When juggling caregiving with work, providing care for a loved one can be a challenge. Here are our tips for looking after your wellbeing as a carer.
Pensions Scams and Fraud - How to Stay Alert
New ONS research has found a substantial increase in fraud and computer scams involving older adults. Keep reading to learn more about avoiding pension scams.
The 7 Most Age Friendly Communities In The UK
With an ageing population, the UK is quickly becoming a multigenerational country. Our research has revealed the most age-friendly places in the UK.
The Ultimate Spotify Playlist For People Living With Dementia
Music has long been thought to provide profound benefits to those with dementia. Lottie reveals its ultimate Spotify playlist for people living with dementia.
We've Launched Our Retirement Living Marketplace Across The UK
Launching with over 250 retirement homes across 25 partners, our retirement marketplace has a range of affordable and luxury retirement homes to suit everyone.
Meet The Care Home Residents Sharing Their Advice For World Friendship Day 2022
To mark this year’s International Day of Friendship, care home residents have been sharing their wisdom with the younger generations on forming friendships.
Over 60 and single? This city is your best shot at finding love!
What are the best UK cities for over-60s to fall in love? Lottie reveals where's your best shot at finding the one.
100 Years Young: UK Centenarians Statistics Study
Discover in which areas of the country you will find UK centenarians and how the data compares for UK men and women.
Father’s Day - Care Home Residents Share Their Best Advice For New Dads
We visited care homes across the country for Father's Day. In doing so, residents enthusiastically shared words of wisdom for new fathers and dads-to-be.
The Best Short Walks in the UK for Wellbeing
We have analysed steepness, amenities and sunshine hours to determine which are the best short walks in the UK for seniors to boost their well-being.
Paw-fect Pets for Later Life: Which animals make the best companions for seniors?
In a survey by The National Poll on Healthy Aging, over 1,000 pet-owners aged 50 to 80 were asked about the difference their pets made to their lives.
Best Walks in the UK for Elderly People
Looking at factors like amenities, accessibility and scenery, Lottie ranked the best areas in the UK for older people to go for a leisurely walk.
The UK Cities With The Best Elderly Care
With a rapidly ageing population, the UK's need for quality elderly care is greater than ever. But which cities have the best elderly care?
Song analysis reveals how the lyrics of music have changed throughout the decades
Popular music has changed dramatically throughout the decades, with each era seeing different styles and genres rise in popularity as others fade away.
How to Open a Care Home
Are you considering opening a care home? Our guide talks you through this challenging yet rewarding process; from start-up costs to the current level of demand.
Why Are Care Homes So Expensive? Fees Explained
Care home fees can be pricey - 91% of UK care seekers think that care homes are expensive. We've explained what these fees cover and how to pay less.
Care Home Ownership: Are All Care Homes Private?
There are several types of care homes, including privately owned, council-owned and charity-run care homes. We've explained the types of care home ownership.
