I’m the co-founder of Lottie, which I founded with my brother Will after struggling to find care for a loved one.
Alongside my brother Will, I’ve helped to revolutionise the elderly care sector through a solution that allows older adults to live healthier, happier, and more fulfilled lives in some of the country's best care homes and retirement living properties, or be cared for at home.
Lottie acquired Found in 2022, which I now run, helping care providers such as care homes deliver a fantastic service to their residents. I also manage Seniorcare by Lottie, the UK’s leading eldercare employee benefit.
Before co-founding Lottie, I founded and was CEO of Verb Brands, a company I launched at university, which grew into one of the world’s leading digital and technology agencies.
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With a shared love of Taylor Swift, the UK's "Senior Swifties" have recreated the singer's most famous album covers ahead of the UK Eras Tour on 7 June 2024.
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From April 2024, the Carer’s Leave Act will come into effect, meaning employees who provide long-term care can get up to one week’s unpaid leave per year.