Alastair Keatley

About Me & Career Pathway

I joined Lottie as Head of Legal in March 2024. As Lottie’s Head of Legal, I oversee the company’s legal operations, risk and compliance, often relating to the care sector, such as:

• Providing a range of legal advice, including on healthcare regulations, contracts and compliance
• Ensuring Lottie’s adherence to legislation surrounding care homes, home care and retirement living
• Minimising legal and financial risks associated with marketing care provision such as consumer advertising and data privacy laws
• Promoting growth through business opportunities within sales, partnerships and investments

Before this, I worked as Head of Legal for education, technology and health-focused companies such as Unibuddy, Finvise and Peppy.

At Peppy Health, I established the company’s legal function and managed the legal team. Here, I also did the following:

• Oversaw the consistency of legal operations in Peppy’s U.S. expansion
• Advised on high-risk commercial issues
• Advised on AI service risks
• Served as a key adviser during funding rounds

Qualifications, Certifications and Topics of Expertise

I’m a qualified solicitor in England and Wales, with a focus on the technology sector.

My areas of expertise include:

• Artificial intelligence
• Contract law within healthcare services
• Copyright law
• Corporate governance in the care sector
• Data privacy
• Document drafting
• Employment law in care settings
• Healthcare compliance and regulation
• Intellectual property and trademark issues in health technology
• Trademark infringement