Meet The Care Home Residents Redefining Fashion | London Fashion Week 2025
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We've partnered with four inspiring care home residents to celebrate London Fashion Week 2025 (20th–24th February). Averaging 90 years old, these residents share a connection to fashion, proving that age and living with dementia are no barriers to creativity, confidence, and self-expression. They’ve seen fashion trends come and go over the years and have lots of advice to share with the younger generations, especially when it comes to feeling confident.
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Lottie’s Fashion Shoot Was Fun For Everyone Involved
During a glamorous day, residents arrived at Eagles Mount Care Home in Poole (operated by Luxury Care) in a black cab, where they were welcomed with a red carpet entrance. Each resident enjoyed a pamper session, complete with manicures and hairstyling in the home's beauty salon, before styling their own outfits and stepping in front of the camera.
This was an enjoyable experience for everyone involved, especially Luxury Care’s four residents who stepped in front of the camera! Learn more about each of these residents below.
The Timeless Fashion Rules To Boost Your Confidence, According To Luxury Care’s Resident ‘Fashionistas’
Shirley Cousins
93-year-old Shirley Cousins is a former fashion lecturer and lifelong style enthusiast. Her love for fashion began when she studied sewing and tailoring after the war. She has always worn her custom-designed outfits, including her wedding dress inspired by Vogue patterns.
As a fashion lecturer, Shirley passed on her knowledge to younger generations and was known for “making sewing look easy”.
Reminiscing, Shirley shared: “Fashion mattered very much to me.” She has always favoured graceful dresses over trends like miniskirts. Shirley shared that it’s important to “never judge fashion choices; it’s up to the person who wears the clothes.”
Peggy Howe
A former dancer, Peggy Howe is 96 years old. She knows the true meaning of what feeling good in an outfit can do for your confidence and shared that the fashion shoot was “a fun experience”.
Peggy favours outfits like dresses and miniskirts that allow for freedom of movement because they’re better for dancing. In keeping with this, Peggy said to “wear clothes that make you feel free”.
Reflecting on fashion trends over the decades, Peggy admires the timeless appeal of dresses but was “never a fan of heavy makeup”. 1930s Hollywood films influenced her fashion styles, and she was particularly fond of films with Tyrone Powers.
Yvonne Ryder
Yvonne Ryder, 86, shared the importance of inclusivity in fashion: “I’m 6ft and have always struggled to find clothes that fit me. My favourite fashion trend was when it was cool to wear long flared trousers.”
Yvonne has enjoyed seeing fashion trends change throughout the years and “loves all the bright colours and jumpers” you can now find in modern fashion. She shares that it’s important to dress for yourself and “not what everyone else is wearing.”
Yvonne Caldwell
Aged 88, Yvonne Caldwell was also a keen dancer. She proudly shared: “I was a ballroom dancer, and I made dresses for the other dancers to make a bit of extra money.”
When Yvonne wasn’t dancing, she worked in a popular fashion house, staying on top of the latest trends and fashion brands.
The Power of Reminiscence For Those Living With Dementia
The residents at Eagles Mount Care Home are a true example of proving that age is no barrier to enjoying fashion and expressing yourself.
Through reminiscing with a glamorous photoshoot, our campaign aims to spark the joy of remembering fond memories for those living with dementia while also challenging misconceptions about ageing and life in a care home.
We’re so pleased to have brought London Fashion Week 2025, one of the most anticipated weeks of the year in the fashion industry, to the ladies at Eagles Mount Care Home. Reminiscing is such a powerful tool to support those living with dementia, and it’s clear to see the joy this activity brought to everyone involved.
Over the last 12 months, we’ve seen a 200% surge in demand for dementia care, especially for adults aged 75 and above*. That’s why our activity to bring London Fashion Week to care home residents is a great way to raise awareness of the power of reminiscence therapy for those living with dementia.
Alison Williams, Wellbeing Lead at Eagles Mount Care Home, has shared the positive impact of reminiscence
"Each day, we see the positive impact reminiscing has for our residents living with dementia, as it allows them to spark memories of joy from their younger years. That’s why we’ve loved partnering with Lottie to host our very own photoshoot and bring this year's London Fashion Week to our fashion-savvy residents.
It was even better that we worked with four of Luxury Care’s care homes across Bournemouth and Poole, bringing residents together for this special experience. The photoshoot itself was hosted at Eagles Mount, where the residents instantly struck up new friendships through their shared love of fashion.
There was such a buzz around the home in the lead-up to the activity, and our residents truly cherished the opportunity to share their experiences of fashion and step in front of the camera. My highlight was seeing the happiness it brought to everyone involved, and I can’t wait to decorate the home with photos taken on the day."
Find Dementia Care Through Lottie
For further support, use Lottie to find the UK’s best dementia care homes. Our knowledgeable care experts are also on hand to create you a free list of dementia care homes matching your care needs, location, and budget.
Dementia care homes listed through Lottie have experienced and compassionate care teams that provide high-quality, specialist dementia care. Carers are trained in dementia care methods, including reminiscing and calming techniques. These homes have features like sensory gardens, reminiscence rooms, and key-coded doors.
For in-home care support, Lottie helps care-seekers discover dementia care at home, including hourly or visiting (domiciliary) care, live-in care, and overnight care. Many of the home care agencies we're partnered with provide early-stage and late-stage dementia support. You can also request a free list of home care agencies matching your requirements.
Learn More About Luxury Care
Luxury Care provides personalised care to older adults in the Bournemouth and Poole area. With over 20 years of experience in delivering high-quality care, they operate six different care homes. Each home is committed to delivering exceptional care, including specialist dementia support.
Along with Eagles Mount, these are:
Methodology:
*Demand for dementia care across the UK is based on Lottie’s internal data of one million monthly searches for care. The percentage increase in the demand for dementia care was calculated between January 2024 and January 2025.
Lottie matches care seekers with the best care homes for their needs. You can request a free list of care homes from our care experts, who will share homes that match your budget, location, and type of care needed. You can also search for a care home through our easy-to-use directory.
