The UKs fastest growing care and retirement living discovery website!

One of the best ways to advertise your home care business is through a home care marketplace - like Lottie. Home care marketing websites attract individuals actively seeking home care services for themselves or their loved ones.

Our focused audience increases the likelihood of reaching new people who are looking for home care across the country, including in popular locations like London, Manchester and Kent.

We'll help you provide as much information about your home care business as needed, including anything about your services, pricing and qualifications. This enables our audience to make informed decisions about home care, leading to more qualified inquiries for you.

Make sure you show what makes your home care agency stand out from the crowd; whether that’s your unique care approach, exceptional staff training, or offering specialised services. You should create a visually appealing and consistent brand identity - something Lottie's Partner team can help with.

Strategically marketing your care home is a crucial part of reaching a bigger audience and sharing the incredible things that make your home unique. Leveraging care home marketing websites, like Lottie, will help you reach your audience faster, saving you time and money.

Our dedicated partner team will support you to create a compelling profile to list on our website and help you engage with your local community.

Don't underestimate the power of high-quality imagery and videos for your home, either. Visual content is a powerful tool for any new care home residents, and it's something that we can support you with through Lottie Media.

Marketing a brand new care home can be a challenge, as you need to establish trust and credibility. There are plenty of ways to market your new home, including through Lottie's dedicated Early Access offering.

This helps to showcase everything about your new home, including the state-of-the-art features, sharing any grand openings, and reaching your target audience in a few simple steps. You can leave all the hard work to Lottie's expert team of marketers, who can create compelling new imagery for your care home, reach out to a huge audience via dedicated email campaigns, and create unique, news-worthy content via our PR services.

Attracting new residents involves a varied approach that focuses on building trust and awareness of your new home. First, you'll need to create a compelling online presence, utilise social media, participate in local events, and provide transparent pricing information.

You should also create a warm and welcoming environment for anyone visiting your home and stay up-to-date with any industry trends.

The target market for a care home includes both older adults who require assistance with daily activities and personal care, as well as family members or caregivers who are involved in the decision-making process. Your marketing strategy for a care home should appeal to those who need a little more support and the individuals responsible for supporting them with this decision.

Choosing a care home is such an important decision and it's so important for everyone to feel comfortable that they've found the perfect home.

Increasing occupancy in a care home or retirement development involves a combination of effective marketing strategies, providing excellent services, and creating a warm and welcoming environment.

You must develop an online presence that showcases your home through high-quality visuals, detailed information about your services, and easy contact options. Almost all individuals and families research care homes online, so a strong online presence is a must.

You should also consider investing in an effective care home CRM software, which can seamlessly help you track care home enquiries.

Our decided retirement experts have shared their three top tips on how to market a retirement property:

1. Highlight any distinctive or standout features that sets your retirement property apart, whether that’s your spacious living quarters, beautiful communal spaces, or 24-7 concierge services
2. Create engaging content through sharing any resident stories, themed social nights, or events you're offering for the local community
3. Actively participate in community events and initiatives and consider hosting informational sessions about later living, senior health and investing in a retirement home

Retirement villages are an increasingly popular choice for retirees, so it's important to market your properties through marketing websites, social media and making connections with your local community.

Listing your retirement home on Lottie means you can showcase everything that makes your retirement village unique, including cosy communal areas, state-of-the-art facilities, and the tailored care offered to each resident.